A GUIDE FOR DRIVING GLOBAL MARKETING OUTCOMES IN THE NEW NORMAL
Organizations have been pressuring marketers to holistically measure and validate their efforts for years, but COVID-19 has certainly amplified the urgency. With advertising and budgets off track this year, marketers and CMOs have more at stake because there’s literally no …...
Customer Engagement Report
The Customer Engagement Report explores the “modern platform” through the lens of delivering engaging customer experiences. Considering everything from real-time data versus relevant-time data application challenges, down to the tools needed to upgrade capabilities, marketers weighed in about how their …...
Digital Marketing Report
What’s trending in digital media as we countdown to the remainder of 2020? How have factors like the pandemic and the election influenced spending and how have big players like Amazon ads fared in the face of overwhelming demand. Find …...
Consumer Experience Sentiment Report
How are consumer expectations changing and are marketers keeping pace? Our semi-annual research uncovers how consumers feel about their experiences with brands, while tracking the impact of world events and how they influence changing behaviors. This inaugural report was conducted …...
The end of cookies and the new horizon
What will the post-cookie, marketing landscape look like? And what opportunity will come from it? A cookie-less world will change how customer experiences are activated, managed, and measured. This guide lays out six innovative ways brands can be compliant and …...
How to make your CDP a catalyst for organizational change
Marketers have been racing toward customer data platforms (CDPs) to solve their data management and customer experience challenges. But simply adopting a CDP will not magically solve challenges and demonstrate ROI. There’s a lot to work out to see its …...
