As Chief Marketing Officer at Direxion, Andy leads all marketing efforts focusing on building brand and product awareness within the investment advisor and active trader community.
Prior to joining Direxion, he was the Director of Distribution Marketing for MassMutual Financial Group’s Retirement Services division. Andy has also been employed by State Street Bank, Fidelity Investments, and Emplanet Retirement Services, in various relationship management, product development, and strategic marketing positions.
Andy is a graduate of Miami University in Oxford, Ohio, and has earned a Masters of Business Administration from the F.W. Olin Graduate School of Business at Babson College.
Day 1: Nov 7, 2024
9:30 am
9:30 am
KEYNOTE PANEL DISCUSSION: MULTI-CHANNEL MARKETING ATTRIBUTION STRATEGIES
Enabling Your Business to Make Better Connections Between Marketing Tactics and ROI
Accurately measure and optimize your marketing investment and campaign effectiveness considering multiple channels and touchpoints along the customer journey while avoiding common attribution pitfalls. Discover winning strategies, techniques, and tools to:
- Leverage attribution data to optimize marketing spend and drive business growth.
- Integrate multi-touch attribution models into your marketing analytics.
- Inform your marketing strategy decisions in scenarios where you don’t have access to standard attribution data.
Empower your business to make data-driven decisions and unlock the full potential of your marketing investments.
Day 2: Nov 8, 2024
