Katherine Lucas is the the head of business and product marketing at State Street; her remit includes responsibility for several major and transformative areas of the business, State Street Alpha®, Charles River Development, as well as our Markets and Financing business. She has also recently been tasked with looking after all of business and product marketing which, further to the above, includes State Street’s custody, ETF servicing, fund administration, back office and private markets solutions.
Katherine comes to State Street from Simon Kucher & Partners, a strategic pricing consultancy headquartered in Bonn, Germany where she ran the telecommunications practice in North America, partnering with clients to increase profits by engaging in projects such as strategic pricing and product portfolio design, bundling and sales optimization. Prior to that role, she was head of fiber optic consumer marketing and strategy for CenturyLink.
Additional past roles include lecturer at Cornell University in Communications as well as a production assistant at Warner Brothers on the Emmy-nominated TV shows ER, West Wing and Third Watch.
Katherine holds her bachelor’s of science in both applied economics and communications, her master’s of science in behavioral economics and her master’s in business administration, all with honors, from Cornell University. She is a TED speaker and also a varsity letter winner in Men’s Football from Cornell University. She currently lives in Wellesley with her husband, two children and dog.
Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
10:00 am
10:00 am
PANEL DISCUSSION: AI-DRIVEN TRANSFORMATION
Driving Your Organization Towards Rapid and Responsible Exploration of AI Capabilities for Process Optimization, Scaling, and Customer Journey Improvements
Discover how early adopters discern the most impactful business use cases, separating reality from hype and swiftly involving relevant internal stakeholders. Adopt best practices to:
- Navigate a use case from pilot setup to execution stage.
- Address privacy and bias concerns within internal teams and external customers.
- Identify opportunities to upskill your teams with AI-powered tools.
Transform your AI capabilities to unlock new levels of efficiency, innovation, and competitive advantage in your marketing strategies.