Mitch Rose

Executive Director, Digital Strategy - Content


All Sessions by Mitch Rose

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Day 1: Nov 7, 2024

11:30 am

11:30 am

TRACK B: THE FUTURE OF BRAND, SOCIAL & SEARCH

PRESENTATION: BRAND AND PRODUCT STORYTELLING IN THE AGE OF GENAI

Optimizing the Role of Generative AI In the Creative Process

Bolster productivity, creativity, and profitability with Generative AI tools. You’ll walk away with practical tips on how to:

  • Use ChatGPT and other platforms as a powerful new tool for generating content.
  • Manage associated risks and prevent harm to your brand.
  • Establish quality standards and controls.

Examine what’s needed for brand and product storytelling today, with recommendations for getting better outputs from generative AI.

Day 2: Nov 8, 2024