Day 1: Nov 7, 2024
11:30 am
11:30 am
TRACK C: WORKSHOPSWORKSHOP 1: AGILE MARKETING STRATEGY
Enabling Capacity Scaling Through an Agile Marketing Setup (45 mins)
Become a strategic partner within your business by implementing an adaptable agile framework for marketing operations. Join this workshop for a deep dive into best practices on:
- Developing and curating an agile marketing team.
- Transitioning from waterfall to agile and “being agile” vs “doing agile.”
- Having more impactful conversations at the top level, powered by cost-value metrics.
Deliver unprecedented business impact by enabling marketing teams that can pivot quickly to respond to real-time needs.
Day 2: Nov 8, 2024
