Lara Coleman is the Executive Director of Advertising and Content Marketing for FS Investments. Her campaigns have received numerous accolades, including recognition from The Gramercy Institute and Investment Management Education Alliance. Previously, Ms. Coleman held roles in both campaign marketing and digital marketing at FS Investments. Prior to joining the firm, she served as the Marketing Communications Manager for an international electronics company based in Clinton, New Jersey. She graduated from Jefferson University with a BS in Graphic Design Communications. Ms. Coleman serves as Co-Chair for the FS Family Network and is passionate about empowering working mothers.
Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
2:15 pm
2:15 pm
CASE STUDY: PODCASTS AS AN EFFECTIVE MARKETING TOOL
Launching a Podcast in a World Where Everyone Has a Podcast
Grow your brand awareness, educate your customer base, and reach a new audience by launching your own podcast. You will walk away with first-hand practical tips from the FS Investments podcast journey on how to:
- Overcome the most common technical and business challenges.
- Navigate any budget.
- Define success measures.
Stand out in a saturated financial market by facilitating valuable conversations and enabling sales and business development teams.
