As PossibleNOW’s Executive Practice Director of Strategic Consulting, Tom assists clients with customer experience, preference management and consent initiatives through advisory and strategic consulting, technology expertise and project-to-product-to-implementation roadmaps.
Tom’s 25 years of experience allows him to strategically and tactically apply organizational and technology skills in a manner that builds trust with key stakeholders across client engagements. His expertise spans multiple industry sectors and business initiatives including customer engagement, regulatory compliance, email marketing and automation platforms, eCommerce, back-end systems integration, managed services and hosting, product rollouts, ongoing measurement and data governance. Tom is a trusted advisor helping clients enjoy a rare level of success in solution delivery and advancing their business
Client highlights include enterprise, national and global engagements for MetLife, Principal Financial, Andersen Windows, IBM, KPMG, Whirlpool, Ally Bank, John Hancock, UnitedHealth, Aetna, Florida Blue, Scotia Bank, Autodesk, JLL, Intuit, Fidelity, Paypal, Humana, Rite Aid, John Deere, E*Trade, Consolidated Edison and Horizon Blue Cross Blue Shield of NJ.
Day 1: Nov 7, 2024
11:30 am
11:30 am
TRACK A: MARKETING OPERATIONS & DIGITAL ENABLEMENTINDUSTRY EXPERT PRESENTATION: CONSENT & PREFERENCE DATA
Building Trust in a Privacy-Conscious Era
Consent and preference management is not just a regulatory necessity but a strategic advantage for building long-term customer trust and loyalty. Companies that master this will outperform competitors by earning customer trust while offering personalized, compliant experiences. This session will provide you with strategic insight on how to:
- Unlock Seamless Personalization: Utilize customer-provided insights to enable a harmonized omnichannel experience, ensuring every interaction is tailored, relevant, and aligned with individual customer preferences.
- Build Trust Through Transparency: Leverage consent and preference data to foster customer loyalty and trust, creating a privacy-first approach that resonates with today’s cautious consumers.
- Ensure Regulatory Compliance: Discover strategies for maintaining compliance with evolving privacy laws while delivering personalized customer experiences.
Balance compliance with superior customer experiences through transparency and consent-driven personalization.
Day 2: Nov 8, 2024
