Rejeesh Ramachandran is Head of Marketing Transformation, Analytics, MarTech, Targeted Marketing & Personalization at TD Bank, America’s Most Convenient Bank®.
In this role, he is responsible for marketing technologies, targeted marketing, campaign delivery and the use of data and insights to enable marketing customer acquisition strategy and engagement. Rejeesh’s team partners with the various functions within the Bank to implement key engagement strategies across channels to drive customer interaction.
Rejeesh has over two decades of experience in customer engagement and personalization, data analytics, data science, data management, architecture, CRM and marketing capabilities with a focus in financial services.
Before joining TD, Rejeesh held a leadership role within the Data Science function at Voya Financial. There, he oversaw a cross-disciplinary team of data scientists, data engineers, data analysts and operations professionals responsible for evangelizing and driving the use of data and data science. As Head of Enterprise CRM and Marketing Solutions at Voya, Rejeesh was responsible for delivering sales, marketing and operations capabilities across distribution, marketing, sales and product functions. He also developed and managed a digitally integrated omni-channel messaging capability to deliver action-oriented communications to customers across phone, email, SMS and mobile.
Rejeesh also served as Head of Web Analytics & Marketing Solutions, Director of Advanced Analytics and Enterprise Architect of analytics and data teams at Voya, ING, and GE. Rejeesh earned a bachelor’s degree in electronics engineering from the University of Mumbai. He resides in Simsbury, CT.
Day 1: Nov 7, 2024
4:15 pm
4:15 pm
INDUSTRY EXPERT FIRESIDE CHAT: PUTTING THE CUSTOMER AT THE CENTER OF EVERYTHING YOU DO
Executing On Your Vision for Personalization, Overcoming Challenges and Driving Positive Outcomes
In today’s fast-paced digital world, delivering personalized experiences isn’t just a competitive advantage—it’s an expectation. Walk away with practical tips on how to:
- Discover how data, technology, and thoughtful execution come together to create legendary customer experiences at every touchpoint.
- Utilize proven methods to inform and scale your personalization strategy to drive real business impact.
- Optimize your resources and turn insights into action while maintaining agility in a rapidly evolving landscape.
Unlock the tools and strategies to create personalized customer experiences that drive engagement, loyalty, and measurable business growth.
Day 2: Nov 8, 2024