Callan Young is a fundamental catalyst for growth. As an accomplished executive, she brings more than 12 years of experience in the B2B software industry, taking SaaS leaders turning them into category creators, while scaling revenue teams. In her role as Chief Marketing and Growth Officer, Callan leads ON24’s world-class marketing organization. She is passionate about making those she works with, and her customers, better marketers and leaders. She previously held marketing leadership positions at Experity, Anaplan and SAS Institute
Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
12:00 pm
12:00 pm
TRACK B: CONTENT STRATEGYPANEL DISCUSSION: VIDEO CONTENT IN FINANCE
Best Ways to Leverage Video in 2025 to Boost Customer Engagement
Integrate video top tips and practices into your content strategy to maximize engagement, conversation, and customer experience. Gain practical takeaways from early adopters on how to:
- Scale video capabilities through partnerships and video-generating technologies.
- Identify the most impactful metrics and measurements to assess success.
- Interpret data to identify patterns, compare channels, and maximize engagement.
Embrace data-driven video marketing to capture attention and educate your customers.
