Samantha is a Digital Strategist with 14+ years of experience guiding digital transformation for brands of all sizes and verticals. A former educator, her strength is in great communication and empowering client marketers to leverage their Marketing Technology to optimize customer journeys through personalization and analytics measurement.
She has worked with clients like American Family Insurance, BCU, Ohio National Financial Services (now Constellation), and MGIC. Sam is a multi-year Sitecore Strategy MVP and focuses on developing custom strategic roadmaps to help clients achieve their digital goals from martech selection, through implementation, to change management and team enablement.
Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
3:15 pm
3:15 pm
INDUSTRY EXPERT PRESENTATION: ACCELERATE YOUR TIME TO VALUE WITH COMPOSABLE MARTECH
Getting A Head Start on Your Digital Transformation
In today’s rapidly evolving digital landscape, embracing composable MarTech is key to staying ahead. Join us for a session where we’ll dive into how you can accelerate your time to value and get a head start on your digital transformation journey. You’ll walk away with tips on how to:
- Lower your TCO by paying only for what you need, avoiding unnecessary expenses on features or capabilities that aren’t utilized.
- Accelerate your speed to market by gaining agility and flexibility to quickly adapt to market changes and customer needs.
- Increase efficiency by leveraging pre-built templates and modules that streamline your process.
- Future-proof for integration with new technologies thanks to the modular nature of composable that ensures easier and more cost-effective updates.
Enhance your digital transformation journey, achieving faster time to value and position yourself for long-term success in the dynamic digital marketplace.
