Emily Stewart serves as a driving force behind Meritrust Credit Union’s digital marketing and analytics initiatives. With a formidable proficiency in bank marketing, customer insights and marketing technology.
Drawing from a rich background in financial services, Emily is instrumental in crafting and executing initiatives that propel the credit union forward. At the forefront of Meritrust’s growth strategies, Emily orchestrates projects that span FinTech advancements to deposit strategy optimization. Her relentless pursuit of innovation and her adeptness in leveraging customer insights, market research and analytics serves as a catalyst for many strategic growth initiatives.
Day 1: Nov 7, 2024
2:00 pm
2:00 pm
TRACK A: MARKETING OPERATIONS & DIGITAL ENABLEMENTPANEL DISCUSSION: FIRST-PARTY DATA
Setting Up for Hyper-Personalization Through First-Party Data Strategies
Prepare for a future without third-party cookies by mastering the strategies for hyper-personalization. Gain insights on how other financial services brands are approaching the following:
- Developing and implementing first-party data strategies to maintain and enhance customer personalization.
- Leveraging customer insight and advanced analytics to predict customer behavior and tailor experiences.
- Ensuring compliance with evolving privacy regulations while delivering personalized marketing campaigns.
Equip your organization with the tools and knowledge to thrive in a cookie-less world while maintaining high levels of customer engagement and satisfaction.
Day 2: Nov 8, 2024
