11th Annual Digital Marketing for Financial Services (DMFS) New York Summit 11th Annual Digital Marketing for Financial Services (DMFS) New York Summit
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Sara Rosenbaum

Assistant Vice President, US Brand, Creative & North American Citizenship Marketing

As Head of US Brand, Creative & North American Citizenship Marketing at TD Bank, Sara is responsible for leading Brand Strategy, Studio 361 (TD Bank’s In-House Agency) and all Sustainability and Corporate Citizenship Marketing. Sara has spent 15 years with TD Bank in various roles, growing from a Marketing Intern into a Brand Marketing Executive. She loves breakthrough creative, brand marketing and people – passions she’s brought to bear as an AdWeek Executive Mentor. She holds a Masters of Science in Digital Innovation in Marketing from Temple University and resides outside Philadelphia, Pennsylvania with her young family.

All Sessions by Sara Rosenbaum

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Day 1: Nov 7, 2024

2:00 pm

2:00 pm

TRACK B: THE FUTURE OF BRAND, MEDIA & CREATIVE

PANEL DISCUSSION: THE NEW REALITY OF CREATIVE AND MEDIA

Making Your Brand Stand Out in the Saturated and Overwhelming Multichannel Media Environment

Ensure your brand captures attention and maintains long-term relationships and trust with your audience through consistent, multi-channel planning. You will walk away with hands-on advice on how to:

  • Cut through the noise on social media platforms and mobile devices to reach your target audience.
  • Innovate with fresh, creative ideas that resonate across multiple touchpoints, ensuring your brand stays relevant and engaging.
  • Planning and executing good creative in a timely manner.

Adapt your brand strategy for success in today’s fast-paced, media-saturated world.

 

Day 2: Nov 8, 2024