Lucas leads a team at CHEQ focused on enabling customers to expand the ways in which they’re able to protect their businesses from the threats of the Fake Web. Lucas and his team work closely with small businesses, enterprises, and everyone in between, and are able to diagnose the specific issues that impact all organizations along that wide range.
Prior to CHEQ, Lucas held leadership positions at Salesforce. When Lucas is not fighting the Fake Web, he’s likely cheering on the New York Giants, grilling some BBQ, or DJing.
Day 1: Nov 7, 2024
2:45 pm
2:45 pm
TRACK A: MARKETING OPERATIONS & DIGITAL ENABLEMENTINDUSTRY EXPERT PRESENTATION: THE FAKE WEB
Fighting Fake Traffic in Financial Brands’ Marketing Funnels
Delve into the proliferation of the fake web and how its associated challenges have impacted the financial services industry. Discover actionable insights and best practices to:
- Assess how fake traffic disrupts customer acquisition and promotional efforts.
- Identify fake traffic in your marketing data.
- Protect your campaigns, website, and funnel from bots, fake users, and bad actors.
Safeguard your marketing efficiency and ensure your campaigns reach real, genuine customers.
Day 2: Nov 8, 2024
