11th Annual Digital Marketing for Financial Services (DMFS) New York Summit 11th Annual Digital Marketing for Financial Services (DMFS) New York Summit
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Klas Hesselman

CEO & Founder

Klas Hesselman is the CEO and Founder of Flows Networks. He has over 25 years of experience in the payments and digital platforms sector, focusing on team building, partnership formation, and growth strategy. Previously, Klas held important positions at Visa, where he led Innovation and Product Development, and at PayPal, where he was the Growth Leader for the Asia Pacific region.

All Sessions by Klas Hesselman

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Day 1: Nov 7, 2024

3:45 pm

3:45 pm

TRACK B: THE FUTURE OF BRAND, MEDIA & CREATIVE

INDUSTRY EXPERT PRESENTATION: ENGAGEMENT IS THE CHALLENGE, GROWTH IS THE GOAL

Delivering Next Generation Lifecycle Management

In today’s saturated market, reaching, engaging, and driving customer action is more challenging than ever. How can everyday payments become a powerful engagement tool? Each transaction offers a chance to deepen the customer relationship and expand your relationship. This session will show you how to transform your payment portfolio into a direct channel for growth and upselling that enhances your customer experience and drive revenue:

  • Engage Customers Across the Lifecycle: Use payment interactions as touchpoints, leveraging data to deliver personalized, relevant experiences.
  • Activate Real-Time Data to Meet Customer Needs: Tap into your data lakes to stay responsive to evolving preferences, surpassing traditional “Batch and blast” approaches.
  • Differentiate Your Brand in a Saturated Market: Surprise and delight customers, reinforce your value, and embed your brand into their lifestyle and ecosystem.
  • Create a Consumer-Centric Revenue Stream: Build a sustainable, high-impact channel integrated into daily life to drive engagement, retention, and growth.

Turn payments into a high-performance engagement channel that supports long-term growth and loyalty.

Day 2: Nov 8, 2024