Lara Coleman Executive Director of Advertising and Content Marketing for FS Investments presented this inspiring session at the 2024 Digital Marketing for Financial Services New York Summit. She highlighted the significance of podcasting in marketing, featuring Laura Coleman who shares her journey from discovering podcasts to launching her own. Key challenges include client outreach and compliance in content creation. The discussion covers branding, technical aspects like hosting and recording tools, and metrics for success such as downloads and engagement. What do you think makes a podcast most engaging to its audience?

We’re thrilled to announce that Lara Coleman will be returning as a speaker at the 2025 Digital Marketing for Financial Services Canada Summit!

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