Agenda

Ensure your marketing organization endures with relevance and value through the waves of disruption. You’ll walk away with an action plan on how to create a team fit for the future through:

• Identifying and harnessing the strengths of your existing marketing function.
• Creating bespoke organizational structures that reflect your marketing strategy and business model.
• Implementing digital and measurement initiatives in the face of imperfect enterprise data.
• Bringing together cross-functional problem-solving and collaboration.

Drive long-term resilience, transformation and growth through an integrated and omnichannel go-to-market strategy that unlocks marketing’s full potential.

Accurately measure and optimize your marketing investment and campaign effectiveness considering multiple channels and touchpoints along the customer journey while avoiding common attribution pitfalls. Discover winning strategies, techniques, and tools to:

• Leverage attribution data to optimize marketing spend and drive business growth.
• Integrate multi-touch attribution models into your marketing analytics.
• Inform your marketing strategy decisions in scenarios where you don’t have access to standard attribution data.

Empower your business to make data-driven decisions and unlock the full potential of your marketing investments.

Utilize AI-powered analytics tools to harness the power of data to drive growth, enhance customer engagement, and stay ahead of the competition. Leave this session empowered with practical tips on how to:

• Unravel intricate customer journeys to improve conversion attribution.
• Capture the true impact of each marketing touchpoint by leveraging AI algorithms.
• Accurately forecast future marketing outcomes.

Enable more informed decision-making and resource allocation to optimize your campaign performance, anticipate market trends, and stay ahead of the competition.

Join vertical-specific marketing strategy and execution discussions to uncover how your peers are prioritizing marketing budgets, deciding their channel strategy, and transforming marketing operations.

Leverage zero-party data to create personalized customer experiences while maintaining compliance with data privacy regulations. Leave with an adaptable blueprint on how to:

• Collect and utilize zero-party data to enhance personalization without compromising customer trust.
• Integrate martech solutions that align with compliance requirements and optimize customer interactions.
• Develop strategies for transparent data practices that build stronger, trust-based relationships with your customers.

Transform your customer experience approach by combining martech innovation with robust compliance practices to achieve personalized and trustworthy interactions that drive customer growth.

Explore the pivotal role of content in helping drive sales and client retention within the asset management industry, where the only tangible representation of a fund or strategy is through various forms of content. This panel discussion features three senior marketing leaders who will delve into:

• Perspectives on the strategic utilization of content and their approaches to content strategy.
• Structuring and leading content teams.
• The role of technology and AI in content creation, personalization, production and dissemination.

Discover how to effectively leverage content to enhance your sales efforts, build stronger client relationships, and stay ahead in the competitive asset management landscape and other B2B applications.