How are consumer expectations changing and are marketers keeping pace? Our semi-annual research uncovers how consumers feel about their experiences with brands, while tracking the impact of world events and how they influence changing behaviors. This inaugural report was conducted in July of 2020, during a global pandemic, social unrest, and economic uncertainty. It also explores consumers’ preferences and their views about authenticity in a brand’s marketing.
The end of cookies and the new horizon
What will the post-cookie, marketing landscape look like? And what opportunity will come from it? A cookie-less world will change how customer experiences are activated, managed, and measured. This guide lays out six innovative ways brands can be compliant and …...
