Duration 35 secs

How WEBSTER BANK Determines Their Campaign Metrics | DMFS NEW YORK 2024

How do you track and measure the success of your campaigns? @Lianne Yun presented this brilliant session at last year’s Annual Digital Marketing for Financial Services New York and explored how @WEBSTER BANK determines its campaign metrics. How do you decide which metrics to use for your campaigns? Don’t miss out on next year’s DMFS NY event, where the biggest issues facing financial services marketers in 2026 will be addressed.

Join us at the 12th ANNUAL DIGITAL MARKETING FOR FINANCIAL SERVICES NEW YORK SUMMIT on November 2025, In New York City, NY. Discover the latest marketing innovations in financial services, connect with industry experts, and explore cutting-edge tools like machine learning that are reshaping the future of financial services!

Register early for the DIGITAL MARKETING FOR FINANCIAL SERVICES NEW YORK Summit 2025.

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Speaker

Lianne Yun

Webster Bank

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