Day 1: Nov 7, 2024
2:00 pm
2:00 pm
TRACK C: WORKSHOPSWORKSHOP 3: “EXPERIENCE NARRATIVES” DESIGN THINKING METHODOLOGY
Develop a Holistic Guided Client Experience Full of Omnichannel Automated Nurture Messaging
Elevate your customer journey orchestration skills using a design thinking method called “experience narratives” to deliver a “mission plan” that will guide engagement and loyalty. Walk away with actionable insights on how to:
- Strategically plan and automate “always-on” campaigns that deliver an omni-channel experience.
- Ensure your messaging resonates at every touchpoint.
- Discover the power of activation triggers and how to integrate them into your strategic documents for effective planning and execution.
Delve into the art of crafting compelling narratives that seamlessly guide customers through a series of micro-experiences across their journey with your brand.
Day 2: Nov 8, 2024
