Allison Knightly is a marketing director at Columbia Threadneedle Investments where she leads the firm’s U.S. advertising and social media efforts. Prior to joining Columbia Threadneedle in 2022, Allison held roles at various integrated marketing agencies where she focused on financial services and technology clients. Allison received a B.A in Communication from Boston College and an MBA from Questrom School of Business at Boston University.
Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
12:00 pm
12:00 pm
TRACK B: CONTENT STRATEGYPANEL DISCUSSION: VIDEO CONTENT IN FINANCE
Best Ways to Leverage Video in 2025 to Boost Customer Engagement
Integrate video top tips and practices into your content strategy to maximize engagement, conversation, and customer experience. Gain practical takeaways from early adopters on how to:
- Scale video capabilities through partnerships and video-generating technologies.
- Identify the most impactful metrics and measurements to assess success.
- Interpret data to identify patterns, compare channels, and maximize engagement.
Embrace data-driven video marketing to capture attention and educate your customers.
