Allison Knightly

Marketing Director, Head of US Paid Media


All Sessions by Allison Knightly

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Day 1: Nov 7, 2024

Day 2: Nov 8, 2024

12:00 pm

12:00 pm

TRACK B: CONTENT STRATEGY

PANEL DISCUSSION: VIDEO CONTENT IN FINANCE

Best Ways to Leverage Video in 2025 to Boost Customer Engagement

Integrate video top tips and practices into your content strategy to maximize engagement, conversation, and customer experience. Gain practical takeaways from early adopters on how to:

 

  • Scale video capabilities through partnerships and video-generating technologies.
  • Identify the most impactful metrics and measurements to assess success.
  • Interpret data to identify patterns, compare channels, and maximize engagement.

 

Embrace data-driven video marketing to capture attention and educate your customers.