Carolyn Martin Emond serves as Vice President of Client Solutions at Kepler, a company specializing in data-driven marketing and media services, where she has been for over five years. In her current role, she leads a team of 100 professionals focused on delivering data-driven marketing strategies for enterprise clients. Carolyn’s leadership extends beyond team management to business development, where she has played a key role in expanding Kepler’s agency business footprint. Prior to her current role, Carolyn held key roles at MediaCom, where she was a Digital Media Director for nearly three years and previously worked as a Digital Media Supervisor. She also served as Digital Director at Carat and Media Planner at GMLV. Carolyn earned her Bachelor’s degree in Media & Communication, Anthropology, and Spanish from Muhlenberg College.
Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
12:40 pm
12:40 pm
TRACK B: CONTENT STRATEGYINDUSTRY EXPERT PRESENTATION: The Evolving B2B Consumer
Revitalizing Digital Marketing Strategies for Financial Services Brands
In today’s evolving financial services landscape, adapting to the preferences of a new generation of B2B consumers is critical. Explore how Kepler Group’s insights can guide financial brands to connect more deeply with B2B buyers who value authenticity, immediacy, and personalization. Join us to discuss:
- The Shift in Consumer Expectations: Understanding the importance of personalized, customer-centered advertising for B2B buyers, and strategies leveraging everything from Amazon’s video platforms to social platforms.
- Gen Z’s Impact on Financial Marketing: How brands can appeal to tech-savvy, values-driven Gen Z decision-makers through video-first approaches and social authenticity.
- Navigating Data and Privacy in a Cookieless Future: Effective methods for financial services brands to balance personalization with compliance, using first-party data and secure data clean rooms.
Empower your brand to meet the demands of a new generation with innovative, high-impact marketing strategies.
