Dave Blackburn is an expert digital marketer and recognized innovation leader with more than 20 years of experience at the intersection of marketing, technology, and business. Most recently head of digital marketing at ProShares, he has led marketing initiatives for brands such as Bank of America, MetLife, Merrill Lynch, DTCC and ProShares.
A frequent speaker and consultant on digital marketing and marketing innovation, Dave currently advises companies on MarTech, GenAI, Digital Transformation, and Marketing Strategy. He is a co-chair of the Association of National Advertising (ANA) B2B Committee and a board member of Financial Narrative.
Dave holds an MBA from INSEAD and a BA with honors from Amherst College. He has lived and worked around the globe – in the USA, France, Germany and Singapore – and speaks fluent French.
Day 1: Nov 7, 2024
12:30 pm
12:30 pm
TRACK C: INTERACTIVE SESSIONSWOKRSHOP 2: MARTECH STACK MATURITY AND OPTIMIZATION
Moving Your Organization to the Next Step of Your Martech Maturity to Optimize Value
This practical workshop will discuss the latest best practices in martech considering recent innovations and help you develop the right framework for your organization’s needs and maturity level. Walk away with tangible actions on how to:
- Perform a martech assessment and audit.
- Identify gaps and prioritize focus areas.
- Make an implementation plan.
Accelerate the journey towards your business goals and priorities through an effective martech framework and tips on applying it across your organization.
Day 2: Nov 8, 2024
