Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
9:30 am
9:30 am
INDUSTRY EXPERT FIRESIDE CHAT: GENERATIVE AI IN FINANCIAL SERVICES
Breaking the ROI Barrier With Generative AI in Financial Services
Join Writer CMO Diego Lomanto in conversation with Jacquelyn Reardon, Head of US Marketing at global asset management leader Franklin Templeton. This fireside chat will explore high-impact use cases in financial services, and how to sequence work for maximum ROI, focusing on specific deliverables, including:
- Streamlined creation of marketing commentary and client deliverables.
- Consistent, style guide-compliant messaging across all communications.
- Optimization across a complex array of paid search campaigns.
- Content translations across multiple global teams.
Learn how to break through the ROI ceiling of most generative AI projects.
