Emily Childers is the Head of Growth Marketing at Credit Karma, helping over 130 million Americans manage and optimize their finances. She was previously the General Manager of Personal Loans and Head of Credit Cards Marketing at Credit Karma. She leans on her degree in statistics and background in marketing, entrepreneurship, operations, and analytics to create a data driven culture of innovation. She’s passionate about building diverse, high performing teams.
Day 1: Nov 7, 2024
9:30 am
9:30 am
KEYNOTE PANEL DISCUSSION: MULTI-CHANNEL MARKETING ATTRIBUTION STRATEGIES
Enabling Your Business to Make Better Connections Between Marketing Tactics and ROI
Accurately measure and optimize your marketing investment and campaign effectiveness considering multiple channels and touchpoints along the customer journey while avoiding common attribution pitfalls. Discover winning strategies, techniques, and tools to:
- Leverage attribution data to optimize marketing spend and drive business growth.
- Integrate multi-touch attribution models into your marketing analytics.
- Inform your marketing strategy decisions in scenarios where you don’t have access to standard attribution data.
Empower your business to make data-driven decisions and unlock the full potential of your marketing investments.
Day 2: Nov 8, 2024
