Henry (“Hank”) Detering, CFA, joined Neuberger Berman as Chief Marketing Officer and a member of the Operating Committee in New York in 2023. In this role, Hank drives Neuberger Berman’s global brand strategy, building on the firm’s reputation as a leading global asset manager by delivering a best-in-class client experience and aligning the firm’s investment capabilities with the diverse needs of its global client base. Hank leads the firm’s worldwide Marketing organization, which comprises Media Relations, Marketing Initiatives (including Digital Marketing, Multimedia, Brand & Design), Channel Marketing, Product Marketing & RFP. In his more than two decades of experience in wealth and asset management, prior to joining Neuberger Berman, Hank previously served as Chief Marketing Officer and a member of the Global Executive Board for Vontobel, in Zurich, Switzerland and, before that, he served in various roles at Lazard Asset Management, finishing as Global Head of Marketing. Hank holds an MBA from the Wharton School, an MA in International Studies from the University of Pennsylvania and a BA in Biophysical Chemistry from Dartmouth College. He is also a CFA charterholder.
Day 1: Nov 7, 2024
4:45 pm
4:45 pm
ASSET MANAGEMENT SPOTLIGHT PANEL DISCUSSION: IS CONTENT KING?
Using Content as a Driver of Sales and Client Retention in the Asset Management Business
Explore the pivotal role of content in helping drive sales and client retention within the asset management industry, where the only tangible representation of a fund or strategy is through various forms of content. This panel discussion features three senior marketing leaders who will delve into:
- Perspectives on the strategic utilization of content and their approaches to content strategy.
- Structuring and leading content teams.
- The role of technology and AI in content creation, personalization, production and dissemination.
Discover how to effectively leverage content to enhance your sales efforts, build stronger client relationships, and stay ahead in the competitive asset management landscape and other B2B applications.
Day 2: Nov 8, 2024
