Jill Perlberg

Vice President, Content & Client Marketing


All Sessions by Jill Perlberg

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Day 1: Nov 7, 2024

2:00 pm

2:00 pm

TRACK A: MARKETING OPERATIONS & DIGITAL ENABLEMENT

PANEL DISCUSSION: REPLACING THIRD-PARTY COOKIES

Setting Up for Hyper-Personalization Following the Age of Third-Party Data

Prepare for a future without third-party cookies by mastering the strategies for hyper-personalization. Gain insights on how other financial services brands are approaching the following:

  • Developing and implementing first-party data strategies to maintain and enhance customer personalization.
  • Leveraging customer insight and advanced analytics to predict customer behavior and tailor experiences.
  • Ensuring compliance with evolving privacy regulations while delivering personalized marketing campaigns.

Equip your organization with the tools and knowledge to thrive in a cookie-less world while maintaining high levels of customer engagement and satisfaction.

Day 2: Nov 8, 2024