Jill Perlberg serves as the VP and Head of Content and Client Experience Marketing at Northwestern Mutual. She is responsible for driving new and existing client growth by leading client segment strategies leveraging NM’s thought leadership and distinctive offerings; fueling engagement and impact at each stage of the funnel to build trust, conviction and loyalty.
With over 24 years in marketing, digital product, and customer experience (CX), Jill’s expertise spans from leading corporate rebranding initiatives and integrated brand campaigns to developing enterprise CX vision, strategy, and CRM approaches.
Jill is an innovator, creator, and agent of change. She excels in shaping strategy, working cross-functionally and leading teams to drive enterprise objectives and outcomes. She is a leader who guides and educates—a balance of stretch with safety. Under Jill’s leadership, programs have achieved notable growth in SEO, digital conversion rates, mobile app adoption, and CRM, contributing over $90M in incremental sales annually. Before joining Northwestern Mutual, Jill held leadership positions at Manpower Group and Chase Bank, working in internal audit, sales, marketing, and digital product roles across Global and North American teams. She also serves as Co-Chair of ANA’s Relationship Marketing Committee.
Outside of work, Jill is a foodie, weekend sports mom and traveler who enjoys seeing the world with her husband, Tom and son, Jason.
Day 1: Nov 7, 2024
2:00 pm
2:00 pm
TRACK A: MARKETING OPERATIONS & DIGITAL ENABLEMENTPANEL DISCUSSION: FIRST-PARTY DATA
Setting Up for Hyper-Personalization Through First-Party Data Strategies
Prepare for a future without third-party cookies by mastering the strategies for hyper-personalization. Gain insights on how other financial services brands are approaching the following:
- Developing and implementing first-party data strategies to maintain and enhance customer personalization.
- Leveraging customer insight and advanced analytics to predict customer behavior and tailor experiences.
- Ensuring compliance with evolving privacy regulations while delivering personalized marketing campaigns.
Equip your organization with the tools and knowledge to thrive in a cookie-less world while maintaining high levels of customer engagement and satisfaction.
Day 2: Nov 8, 2024
