Jourdan Gariepy is the Head of Optimization, Innovation & Strategic Partnerships at Kepler, a company specializing in data-driven marketing and media services, where she has been for over nine years. In her current role she focuses on driving excellence in optimization and partnerships. Prior to this role, Jourdan held various leadership positions at Kepler, including Director of Optimization & Innovation and launched Kepler’s Social COE. She has experience across Financial Services, Media & Entertainment, Commerce, Education and Telecomm verticals. Jourdan attended the University of Michigan where she earned her BA in Economics with a minor in Writing.
Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
12:40 pm
12:40 pm
TRACK B: CONTENT STRATEGYINDUSTRY EXPERT PRESENTATION: The Evolving B2B Consumer
Revitalizing Digital Marketing Strategies for Financial Services Brands
In today’s evolving financial services landscape, adapting to the preferences of a new generation of B2B consumers is critical. Explore how Kepler Group’s insights can guide financial brands to connect more deeply with B2B buyers who value authenticity, immediacy, and personalization. Join us to discuss:
- The Shift in Consumer Expectations: Understanding the importance of personalized, customer-centered advertising for B2B buyers, and strategies leveraging everything from Amazon’s video platforms to social platforms.
- Gen Z’s Impact on Financial Marketing: How brands can appeal to tech-savvy, values-driven Gen Z decision-makers through video-first approaches and social authenticity.
- Navigating Data and Privacy in a Cookieless Future: Effective methods for financial services brands to balance personalization with compliance, using first-party data and secure data clean rooms.
Empower your brand to meet the demands of a new generation with innovative, high-impact marketing strategies.
