Kaitlyn Crowder joined North Avenue Capital (NAC) in May 2018, and, in 2023, she was promoted to Vice President of Marketing, Marketing Director, where she sits today. In 2022, Kaitlyn was named to the Jacksonville Business Journal’s 40 Under 40 List. She specializes in marketing research, digital marketing strategy, branding, content writing, social media, and more. Her creative nature brings a breath of fresh air to a variety of operational areas within NAC. These include marketing, vendor management, regulatory compliance, event planning, and procurement.
Prior to joining the team at NAC, Kaitlyn worked as a Digital Project Manager at an agency in Jacksonville Beach, Florida. There she worked closely with the team in sales, finance, and development to generate leads, land projects, and complete client requests, exceeding industry standards. Prior to Jacksonville, Kaitlyn lived in Indiana, where she completed her Bachelor’s Degree in Marketing at Ball State University, with a minor in Six Sigma.
Kaitlyn has managed more than 200 clients all around the country and in the Caribbean Islands. She is trained in many facets of marketing including website development, SEO research, PPC management, Salesforce Admin, and much more.
Kaitlyn resides in Jacksonville Beach with her family close by. She loves to run and stay active, spend time with family and friends, and soak up the Florida sun. Kaitlyn is an active member of the Digital Marketing Advisory Board for the University of South Florida, on the Board of Advisors for Best Buddies – North Florida, National Alliance of Commercial Loan Brokers Advisory Board member, and, lastly, a member of the Advisory Council for The Human Collective. She also is an active member of her church, Eleven22 in Jacksonville Beach.
Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
12:00 pm
12:00 pm
TRACK B: CONTENT STRATEGYPANEL DISCUSSION: VIDEO CONTENT IN FINANCE
Best Ways to Leverage Video in 2025 to Boost Customer Engagement
Integrate video top tips and practices into your content strategy to maximize engagement, conversation, and customer experience. Gain practical takeaways from early adopters on how to:
- Scale video capabilities through partnerships and video-generating technologies.
- Identify the most impactful metrics and measurements to assess success.
- Interpret data to identify patterns, compare channels, and maximize engagement.
Embrace data-driven video marketing to capture attention and educate your customers.