Keith Gerr is an accomplished marketing leader and passionate digital transformationist. Over the past 25 years he’s been helping B2C and B2B companies harness ever-evolving digital technologies to improve marketing, sales and service outcomes. Whether its new customer acquisition, expanding wallet share of existing customers or brand building, Keith’s approach to digital transformation is anchored in recognizing the shifting dynamics of customer behavior and building a culture of rapid learning cycles. Keith is currently the Director of Digital Marketing Channels at Mutual of Enumclaw Insurance where he leads cross-functional teams in utilizing generative AI, CRM, marketing automation and data science in the pursuit of revenue growth, cost-cutting and customer satisfaction.
