Lara Coleman

Executive Director, Advertising & Content Marketing


All Sessions by Lara Coleman

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Day 1: Nov 7, 2024

Day 2: Nov 8, 2024

2:00 pm

2:00 pm

TRACK B: CONTENT STRATEGY

CASE STUDY: PODCASTS AS AN EFFECTIVE MARKETING TOOL

Launching a Podcast in a World Where Everyone Has a Podcast

Grow your brand awareness, educate your customer base, and reach a new audience by launching your own podcast. You will walk away with first-hand practical tips from the FS Investments podcast journey on how to:

 

  • Overcome the most common technical and business challenges.
  • Navigate any budget.
  • Define success measures.

 

Stand out in a saturated financial market by facilitating valuable conversations and enabling sales and business development teams.