Lynn Teo is the Chief Marketing Officer of Northwestern Mutual. Her responsibilities encompass brand strategy, product marketing, field and customer experience marketing, digital marketing, marketing technology, operations, and consumer insights/market research. She is a data-driven and revenue-centric tech sector marketing executive specializing in driving growth for the enterprise through the buildout of modern marketing capabilities.
Ms. Teo joined Northwestern Mutual in September 2022. In her 24 years in industry, she has led digital transformation initiatives in a broad range of industries: advertising, publishing, education, retail, finance, travel, and health.
She is a seasoned international executive who has lived and worked in the US, Europe, and Asia during her career. From 2014 – 2018, Lynn assumed roles as VP Digital Marketing and Head of Marketing (Asia Pacific & Japan) at CA Technologies. From 2018 – 2021, Lynn expanded her scope of responsibilities as VP (CMO) of Global Marketing and Customer Experience at Wolters Kluwer Health. Before joining Northwestern Mutual, Lynn served as the CMO of three lines of business at Thomson Reuters.
Ms. Teo received her Honors BA degree from the National University of Singapore and an MA in Professional Writing (Information and Online/Interaction Design) from Carnegie Mellon University.
Lynn enjoys international travel, experiencing new cultures and cuisines, and hiking in the National Parks across the US.
Day 1: Nov 7, 2024
9:00 am
9:00 am
KEYNOTE PRESENTATION: MARKETING TRANSFORMATION
Unlocking the Value of Marketing to Drive Customer Experience and Growth Through Structural Transformation
Ensure your marketing organization endures with relevance and value through the waves of disruption. You’ll walk away with an action plan on how to create a team fit for the future through:
• Identifying and harnessing the strengths of your existing marketing function.
• Creating bespoke organizational structures that reflect your marketing strategy and business model.
• Implementing digital and measurement initiatives in the face of imperfect enterprise data.
• Bringing together cross-functional problem-solving and collaboration.
Drive long-term resilience, transformation and growth through an integrated and omnichannel go-to-market strategy that unlocks marketing’s full potential.
Day 2: Nov 8, 2024
