11th Annual Digital Marketing for Financial Services (DMFS) New York Summit 11th Annual Digital Marketing for Financial Services (DMFS) New York Summit
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Maria Pacheco

Chief Executive Officer

Maria Pacheco is CEO of Storyful, a global leader in the provision of verified digital content to newsrooms and of digital media intelligence to corporations.

Prior to joining Storyful, Maria served as deputy head of News Corp’s corporate strategy team, spearheading global initiatives such as partnerships with Big Digital, and partnerships across News Corp companies.

Before her tenure at News Corp, Maria led international business development at Portland Communications, an Omnicom agency, where she also provided strategic guidance to clients on audience engagement, messaging, organizational design and digital campaign execution from New York and London. She has also worked in competitive planning and strategic partnerships at Comcast and ViacomCBS, and started her career at Univision in Miami.

Maria holds a bachelor’s degree from Harvard University, and an MBA from The Wharton School at the University of Pennsylvania.

All Sessions by Maria Pacheco

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Day 1: Nov 7, 2024

2:00 pm

2:00 pm

TRACK B: THE FUTURE OF BRAND, MEDIA & CREATIVE

PANEL DISCUSSION: THE NEW REALITY OF CREATIVE AND MEDIA

Making Your Brand Stand Out in the Saturated and Overwhelming Multichannel Media Environment

Ensure your brand captures attention and maintains long-term relationships and trust with your audience through consistent, multi-channel planning. You will walk away with hands-on advice on how to:

  • Cut through the noise on social media platforms and mobile devices to reach your target audience.
  • Innovate with fresh, creative ideas that resonate across multiple touchpoints, ensuring your brand stays relevant and engaging.
  • Planning and executing good creative in a timely manner.

Adapt your brand strategy for success in today’s fast-paced, media-saturated world.

 

Day 2: Nov 8, 2024