Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
4:10 pm
4:10 pm
CLOSING KEYNOTE PRESENTATION: CONTENT STRATEGY AND STORYTELLING
Pushing the Boundaries of Your Brand to Increase Content Effectiveness for Modern Audiences
Elevate your content strategy by mastering the art of storytelling and adapting to the needs of modern audiences. In this presentation, you will draw from Mark’s extensive experience bringing brands into their digital future and how the knowledge learnt can be effectively applied to the financial services industry, based on examples from Harding Loevner. Walk away with a blueprint on how to:
- Match your story to the most effective content form and platform, ensuring it resonates with your target audience.
- Maintain narrative consistency while telling the same story across multiple platforms.
- Produce timely and relevant content that aligns with how audiences consume information today.
Transform your content strategy to captivate modern audiences and drive meaningful engagement through powerful storytelling.
