11th Annual Digital Marketing for Financial Services (DMFS) New York Summit 11th Annual Digital Marketing for Financial Services (DMFS) New York Summit
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Mark McClusky

Head of Content

Mark McClusky is the Head of Content at Harding Loevner in Bridgewater, New Jersey. Before joining the firm in 2021, he was the Digital Editor of Sports Illustrated, the Editor of Wired.com, and a long-time media executive at the forefront of new storytelling technologies and platforms. McClusky is the author of the New York Times bestseller Faster, Higher, Stronger: How Sports Science Is Creating a New Generation of Superathletes and What We Can Learn From Them. His magazine writing has been anthologized in Best American Science & Nature Writing, and he’s made numerous media and speaking appearances, including NBC Nightly News, The Today Show, CNN, CNBC, PBS NewsHour, NPR, and South by Southwest. A graduate of Carleton College, Mark lives in Montclair, New Jersey, with his wife and two daughters.

All Sessions by Mark McClusky

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Day 1: Nov 7, 2024

2:00 pm

2:00 pm

TRACK B: THE FUTURE OF BRAND, MEDIA & CREATIVE

PANEL DISCUSSION: THE NEW REALITY OF CREATIVE AND MEDIA

Making Your Brand Stand Out in the Saturated and Overwhelming Multichannel Media Environment

Ensure your brand captures attention and maintains long-term relationships and trust with your audience through consistent, multi-channel planning. You will walk away with hands-on advice on how to:

  • Cut through the noise on social media platforms and mobile devices to reach your target audience.
  • Innovate with fresh, creative ideas that resonate across multiple touchpoints, ensuring your brand stays relevant and engaging.
  • Planning and executing good creative in a timely manner.

Adapt your brand strategy for success in today’s fast-paced, media-saturated world.

 

Day 2: Nov 8, 2024