Martiña Gago

Senior Vice President, Head of Content Strategy, Personal Banking & Wealth Management

Martiña Gago holds over two decades of publishing, editorial, and content marketing expertise. Currently serving as SVP, Head of Content Commercialization at Citi Technology, she creates and distributes content for consumer and institutional clients. Prior to Citi, Martiña held leadership positions at J.P. Morgan Wealth Management and J.P. Morgan International Private Bank, where she produced and distributed content for global investors. Her career includes roles at Meredith Xcelerated Marketing, Americas Society/Council of the Americas, and National Geographic. She is known for her analytical, performance-driven approach and ability to drive growth through education, thought leadership, and storytelling.

Martiña speaks five languages and holds a bachelor’s degree in history and economics from the University of Santiago de Compostela (Spain), and certificate degrees from The University of Edinburgh (Scotland) and New York University.


All Sessions by Martiña Gago

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Day 1: Nov 7, 2024

2:00 pm

2:00 pm

TRACK B: THE FUTURE OF BRAND, MEDIA & CREATIVE

PANEL DISCUSSION: THE NEW REALITY OF CREATIVE AND MEDIA

Making Your Brand Stand Out in the Saturated and Overwhelming Multichannel Media Environment

Ensure your brand captures attention and maintains long-term relationships and trust with your audience through consistent, multi-channel planning. You will walk away with hands-on advice on how to:

  • Cut through the noise on social media platforms and mobile devices to reach your target audience.
  • Innovate with fresh, creative ideas that resonate across multiple touchpoints, ensuring your brand stays relevant and engaging.
  • Planning and executing good creative in a timely manner.

Adapt your brand strategy for success in today’s fast-paced, media-saturated world.

 

Day 2: Nov 8, 2024