Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
12:00 pm
12:00 pm
TRACK C: INTERACTIVE SESSIONWORKSHOP 4: USING DATA TO SHRINK THE AUDIENCE BULLSEYE
Using Company, Customer, Channel, and Contextual Data to Multiply the Impact of Marketing
Learn analytical approaches to model highly targeted and accurate audiences and segments using customer engagement data from CRM, marketing systems and third-party sources to:
- Improve the business impact of paid, owned, earned, and shared media.
- Allocate more resources to relevant and in-market prospects.
- Leverage the signal value of media response in owned marketing and sales channels.
Improve the financial impact of your marketing investments by a third or more by using customer engagement data to better plan, allocate, and optimize your media.
