Samantha Mansfield is the principal of User Experience Design & Strategy at Chartis Interactive. Ms. Mansfield’s remit is to oversee experience design strategy and execution for clients, by leveraging user-centered design methodologies to define problems and rapid prototyping techniques to define solutions. Prior to her current role, she served as Head of Experience & Commerce Strategy at Merkle (Part of Dentsu) overseeing a team of 20 strategists, designers and researchers. Other roles include Director of Strategic Design at adidas and User Experience Director at Isobar (Part of Dentsu).
Relevant financial clients include:
Cambridge Associates, State Street, Fidelity Investments, MassMutual, Citco
Day 1: Nov 7, 2024
Day 2: Nov 8, 2024
10:00 am
10:00 am
PANEL DISCUSSION: AI-DRIVEN TRANSFORMATION
Driving Your Organization Towards Rapid and Responsible Exploration of AI Capabilities for Process Optimization, Scaling, and Customer Journey Improvements
Discover how early adopters discern the most impactful business use cases, separating reality from hype and swiftly involving relevant internal stakeholders. Adopt best practices to:
- Navigate a use case from pilot setup to execution stage.
- Address privacy and bias concerns within internal teams and external customers.
- Identify opportunities to upskill your teams with AI-powered tools.
Transform your AI capabilities to unlock new levels of efficiency, innovation, and competitive advantage in your marketing strategies.
