Scott Spidell

Vice President, Strategic Marketing


All Sessions by Scott Spidell

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Day 1: Nov 7, 2024

11:30 am

11:30 am

TRACK C: INTERACTIVE SESSIONS

WORKSHOP 1: AGILE MARKETING STRATEGY

Enabling Capacity Scaling Through an Agile Marketing Setup

Become a strategic partner within your business by implementing an adaptable agile framework for marketing operations. Join this workshop for a deep dive into best practices on:

  • Developing and curating an agile marketing team.
  • Transitioning from waterfall to agile and “being agile” vs “doing agile.”
  • Having more impactful conversations at the top level, powered by cost-value metrics.

Deliver unprecedented business impact by enabling marketing teams that can pivot quickly to respond to real-time needs.

Day 2: Nov 8, 2024