After a decade at Thomson Reuters managing financial data for North America, Shannon joined Rich Media over 10 years ago to help create digital awesomeness in the financial industry. Shannon has managed international projects across Canada, US, UK, Hong Kong, and Singapore, and excels at client care, translating needs and requirements into high quality, expectation-exceeding digital projects. In her non-work hours, Shannon loves superhero movies, Broadway musicals and kayaking.
Day 1: Nov 7, 2024
10:30 am
10:30 am
INDUSTRY EXPERT PRESENTATION: PERSONALIZED VIDEO ENGAGEMENT
Connecting with Your Customers on Their Journey from Acquisition, Conversion, Retention to Loyalty
As financial customers become more savvy, generic hypotheticals no longer speak to them. Capture your audience’s attention at every step of their customer journey through personalized messaging. This session will provide guidance on how to:
- Connect with your customers on an emotional level to allow you to build relationships and goodwill.
- Capture and hold the attention of your customers throughout their decision-making process.
- Signal importance, helping to foster loyalty and word-of-mouth marketing.
Take your digital marketing to the next level and connect with your customers in a more genuine way by offering personalized videos.
Day 2: Nov 8, 2024
