11th Annual Digital Marketing for Financial Services (DMFS) New York Summit 11th Annual Digital Marketing for Financial Services (DMFS) New York Summit
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Stephen Diorio

Executive Director

Stephen Diorio is an established authority in commercial transformation, go-to-market strategy, and Revenue Operations. For over 30 years, he has helped over 100 leading brands to reengineer their commercial strategies, systems, and operations to become more data-driven, digital, and accountable. Stephen is EVP of Growth Strategy at Green Thread, the B2B practice at Horizon Media, and a Senior Fellow at Wharton AI. Mr. Diorio has authored research papers and books that connect growth investment to firm value including: Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth (Wiley, 2022).”

All Sessions by Stephen Diorio

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Day 1: Nov 7, 2024

8:45 am

8:45 am

OPENING REMARKS FROM THE CHAIRPERSON

9:30 am

9:30 am

KEYNOTE PANEL DISCUSSION: MULTI-CHANNEL MARKETING ATTRIBUTION STRATEGIES

Enabling Your Business to Make Better Connections Between Marketing Tactics and ROI

Accurately measure and optimize your marketing investment and campaign effectiveness considering multiple channels and touchpoints along the customer journey while avoiding common attribution pitfalls. Discover winning strategies, techniques, and tools to:

  • Leverage attribution data to optimize marketing spend and drive business growth.
  • Integrate multi-touch attribution models into your marketing analytics.
  • Inform your marketing strategy decisions in scenarios where you don’t have access to standard attribution data.

Empower your business to make data-driven decisions and unlock the full potential of your marketing investments.

12:30 pm

12:30 pm

TRACK B: THE FUTURE OF BRAND, MEDIA & CREATIVE

FIRESIDE CHAT: CONSUMER ENGAGEMENT IN THE NEW GENERATION

Deciphering the Code to Performance Marketing in a Multichannel Multigenerational Environment

Develop an engagement model with a dynamic channel mix and success measures fit for future generations. You will walk away with strategies on how to:

  • Engage the millennial audience and expand into GenZ.
  • Integrate offline, online, and owned channel strategies.
  • Build trust with a younger audience through communities such as TikTok and Reddit.

Enhance your brand’s performance and build lasting relationships in today’s dynamic multigenerational and multichannel marketplace.

2:00 pm

2:00 pm

TRACK B: THE FUTURE OF BRAND, MEDIA & CREATIVE

PANEL DISCUSSION: THE NEW REALITY OF CREATIVE AND MEDIA

Making Your Brand Stand Out in the Saturated and Overwhelming Multichannel Media Environment

Ensure your brand captures attention and maintains long-term relationships and trust with your audience through consistent, multi-channel planning. You will walk away with hands-on advice on how to:

  • Cut through the noise on social media platforms and mobile devices to reach your target audience.
  • Innovate with fresh, creative ideas that resonate across multiple touchpoints, ensuring your brand stays relevant and engaging.
  • Planning and executing good creative in a timely manner.

Adapt your brand strategy for success in today’s fast-paced, media-saturated world.

 

5:30 pm

5:30 pm

END OF DAY ONE SUMMARY & CLOSING REMARKS

Day 2: Nov 8, 2024

9:00 am

9:00 am

KEYNOTE FIRESIDE CHAT: THE FUTURE OF BRAND AND MEDIA

Orchestrating Paid, Owned, Earned and Shared Media to Maximize Business Impact

Break down silos across your marketing and agency teams to multiply the impact of your spend and create a cohesive brand presence that cuts through the noise. Take away strategies to:

  • Connect paid, owned, earned and shared media to maximize your business impact.
  • Align content strategy to maximize media impact and personalize messages to buyer persona.
  • Balance programs and investment in B2B2C model to build brand, demand and customer expansion.
  • Meet the changing media, channel and consumption habits of a wide array of cohorts.

Harness the full potential of media through an integrated and omnichannel media strategy that builds the brand, drives revenue, and multiplies business impact.

12:00 pm

12:00 pm

TRACK C: INTERACTIVE SESSION

WORKSHOP 4: USING DATA TO SHRINK THE AUDIENCE BULLSEYE

Using Company, Customer, Channel, and Contextual Data to Multiply the Impact of Marketing

Learn analytical approaches to model highly targeted and accurate audiences and segments using customer engagement data from CRM, marketing systems and third-party sources to:

  • Improve the business impact of paid, owned, earned, and shared media.
  • Allocate more resources to relevant and in-market prospects.
  • Leverage the signal value of media response in owned marketing and sales channels.

Improve the financial impact of your marketing investments by a third or more by using customer engagement data to better plan, allocate, and optimize your media.

3:45 pm

3:45 pm

KEYNOTE FIRESIDE CHAT: GROWTH LEADERSHIP

Raising The Profile of Your Team as a Revenue-Generating Center

Elevate your team’s role as a key driver of revenue growth. This session will provide you with actionable strategies on how to:

  • Directly connect your team’s role, remit and results to their impact on the revenues, profits, and the value of the customer relationship.
  • Leverage technology, data, and AI to inform and enhance the quality, effectiveness, consistency, and compliance of your entire go-to market team.
  • Work across product, marketing, sales, and response to improve the workflow, productivity, knowledge sharing, responsiveness and the customer experience of the revenue team.

Transform your marketing team into a recognized revenue-generating powerhouse within your organization.